Craft the ultimate road trip experience through the synergy of teamwork, where the journey to perfection is always evolving
Course Project
UX Research
Product Design | Mobile
Trip Planning
UX Research
Trip Planning
Take a Glance!
In 'Faring,' I enhanced group travel planning by resolving prevalent issues such as communication challenges, insufficient map information, and difficulties in modifying plans. My design approach showcases my ability to empathize with users and devise solutions that effectively address their travel planning needs.
Tools
Figma, Photoshop, Illustrator, InDesign, After Effects
Team & Duration
1 student, 14 weeks
My Role
Design Research, Ideation & Concept Development, UX/UI Lead, Wireframing & Prototyping
Style Guide
Style Guide Process
The document outlines the style guide for "faring," detailing the typeface choices and logo iterations. It encapsulates the brand's visual identity.
Colors
Logo
Ideations
Arista Pro Bold
faring
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Poppins - Light
Typeface
Iconography
Element
Icon filled
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Persona
Key Traits
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Engineer with a full-time job
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He promised to plan a road trip with his old friend
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Road trip experience: novice
Motivation & Needs
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Good memories while making road trips with his friend.
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Needs help planning a road trip.
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Looking for a guide during the trip.
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Wants to cater to the needs and opinions of his friends.
Goal
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Planning a road trip that entertains everyone.
Posture Studies
Scenario Video
User Case Flow
Structure Maps Planning
Structure Maps During the trip
Structure Maps Iteration
I refined the structure maps, focusing on enhancing the customer journey and UI/UX flow based on an in-depth review to improve service delivery.
Planning
During the trip
Sketch User Story
Sketch Wire Framing
Story to Structure Maps
In my design process, user stories guided the journey from the planning to the actual trip, transformed into detailed wireframes and structure maps. These visual tools provided a clear service flow, ensuring a user-centric experience.
Compared to Triplt and Roadtripper,
Faring offers collaborative solutions to make your perfect travel plan.
Positioning Statement
Design Criteria
Reflecting on the identified pain points, the design criteria for the application were focused on intuitive communication, efficient planning through an organized interface, flexible modifications, and ensuring a dependable and relaxing user experience for stress-free travel planning.
Communicative
Organized
Modifiable
Reliable & Relaxing
The design has to be visually well organized to communicate efficiently.
Well-organized information will allow the user to modify travel plans easily.
The end product should be reliable and make traveling easy.
The design has to be simple enough for a user to communicate easily.
Pain Points
Lack of
communication
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Lack of
map info
Difficulty
modifying plans
Need of
plan reminders
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After conducting interviews and summarizing the feedback, we found that travelers often struggle with communication, lack of detailed maps, adjusting plans, and needing reminders. To resolve these issues, my design focused on enhancing communication, providing comprehensive map information, simplifying plan adjustments, and incorporating reminder features to aid in travel planning.
Interview
Knows a lot about trips.
Works in SF Bay Area as a software engineer.
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He travels 3-4 times a year, and he plans for travels every time.
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Research is the most complex part: where to eat, what places you must go, which sceneries would be worth seeing.
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He tried Road Trippers app before, and the positive side is mapping, and the negative side is also mapping
Nack Choon Jung
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Has never done road trips.
Travels with family and friends about once a year.
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She has travel experience. (mostly non-road trips).
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Other family members plan when she travels with her family.
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She has experience planning when traveling with her friends.
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She never used an app for travel planning.
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In a particular case, she wished she had recommendations on where to go, what to do and what to eat during a trip since the group was in an unfamiliar area.
Ashley Kim
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Has lots of road trips and general travel experiences. Works in a law office.
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He does 80% of his travel plans by himself.
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He travels with friends.
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He uses Google Sheets.
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He found it difficult to share to-do lists with his travel mates.
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He found it hard to decide on best options from the to-do lists.
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His biggest challenge is to communicate notifications regarding trip plans with his travel mates, having to contact everyone one by one.
Jay Kim
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“Even though I had my plan set for our trip on me; I had to announce our plan to my friend one by one during the trip."
“The hardest part for me in planning a trip with friends is picking which places to go and to make a plan based on all of the wish lists from friends.”
“I hope i can use the map well...... for planning”
“I had a hard time finding where to eat, what places we must go, and which sceneries would be worth seeing.”
Interviews Summarized
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Who is it for?
Someone who wants to plan a road trip. People who need help with planning their road trip for the first time or during their road trip.
Why do they want to use it?
Faring tells solo and group travelers what's important on a road trip, and enables people to plan a road trip with ease.
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Competitive Landscape
Pro:
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Employs a user community for the quickest routes.
Con:
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Lacks broader city-related data.
Pros:
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Packed with features like gas cost estimation and traffic conditions.
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Simplifies road trip planning with extensive stop details.
Cons:
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Offers limited trip waypoints and is region-specific.
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Cannot plan with others and share POI.
Pro:
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Allows dynamic route adjustments and POI sharing.
Con:
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Not suited for full trip planning, like hotel bookings.
Pros:
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Manages travel plans effectively with real-time updates.
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Timely reminders for travel activities.
Cons:
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Limited integrations with other services
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Requires more service integrations and user interface improvements.
Positioning Matrix
Faring stands out because it lets people plan trips together easily, a feature missing in other apps. Users can make, share, and tweak travel plans with friends, making trips better for everyone. Faring is a new kind of travel app that focuses on teamwork.
Solution
I delved into diverse user stories to shape 'Faring's' features, ensuring they resonate with actual travel needs. This process was crucial for a deep understanding of user expectations, guiding the development of relevant and impactful features.
Brainstorming
I employed the MoSCoW method to strategically prioritize features, distinguishing the essential from the desirable. This focused approach was key in aligning the project's objectives with practical user benefits, shaping a clear, actionable development path.
MoSCoW Chart
Goals to Features
Interview
Knows a lot about trips.
Works in SF Bay Area as a software engineer.
-
He travels 3-4 times a year, and he plans for travels every time.
-
Research is the most complex part: where to eat, what places you must go, which sceneries would be worth seeing.
-
He tried Road Trippers app before, and the positive side is mapping, and the negative side is also mapping
Nack Choon Jung
Has never done road trips.
Travels with family and friends about once a year.
-
She has travel experience. (mostly non-road trips).
-
Other family members plan when she travels with her family.
-
She has experience planning when traveling with her friends.
-
She never used an app for travel planning.
-
In a particular case, she wished she had recommendations on where to go, what to do and what to eat during a trip since the group was in an unfamiliar area.
Ashley Kim
Has lots of road trips and general travel experiences. Works in a law office.
-
He does 80% of his travel plans by himself.
-
He travels with friends.
-
He uses Google Sheets.
-
He found it difficult to share to-do lists with his travel mates.
-
He found it hard to decide on best options from the to-do lists.
-
His biggest challenge is to communicate notifications regarding trip plans with his travel mates, having to contact everyone one by one.
Jay Kim